Apps Not Being Used by Cell Phone Owners
While 35 percent of U.S. adults have software applications (i.e., apps) on their mobile phones, only 24 percent use them. Furthermore, 11 percent of cell phone owners aren't sure if their phone is equipped with apps.
These findings were gleaned from a report that analyzed two surveys: a nationwide telephone survey conducted by the Pew Research Center’s Internet & American Life Project, and a survey of recent app downloaders by The Nielsen Company. The report provides an extensive look at this new subset of technology users.
Additional findings from the Pew Research Center's survey include the following:
- 29 percent of adult cell phone users have downloaded an app to their phone, including 13 percent who have paid to download an app;
- 38 percent of adult cell phone users have purchased a phone with preloaded apps;
- 29 percent of cell phone owners said they've used only some of their apps;
- more than 70 percent of respondents said they take pictures with their phones (76 percent) and use their phones to send/receive text messages (72 percent); and
- app users tended to be male (57 percent versus 43 percent female), more likely than other adults and other cell phone users to be college graduates (39 percent) and have incomes of $75,000 or more (36 percent).