Another Tool in a Marketer's Response Kit
E-fulfillment enables you to watch a campaign unfold in real time and improve it as needed, including the way individual follow-up is done. And blending e-fulfillment—with its reporting and campaign management capabilities—with the appropriate traditional fulfillment methods is the key to optimizing a company's one-to-one marketing efforts.
Matt Graham is director of Network Systems for Communication Concepts Group (CCG). He oversees all aspects of computer, network and Internet technologies and is a Novell Certified Network Engineer and Microsoft Certified Systems Engineer. He can be reached at email@example.com or by calling (215) 672-6900.