Making Sense of the Trends
These emerging methods for storing and analyzing data will help you perform more accurate analysis of your data more rapidly, and just as important is communicating the results effectively. Pages of analysis aren't helpful if you have to spend hours staring at a spreadsheet to understand it. Whether your company works with an outside or in-house analytics team, the analysts should have a strong understanding of data visualization, which helps push the right information to the right stakeholders so they clearly understand the most important results and how to take action.
Data changes quickly and drastically for many companies. By having the right infrastructure to harness and make sense of the business intelligence, you will have the best data available for targeting customers more effectively with the right offers that drive results.
Nagendra Sastry is head of analytics at Santa Rosa, Calif.-based IQR Consulting, a data analysis services, analytics solutions and business strategy consulting services provider. Reach him at Nagendra.Sastry@IQRConsulting.com.