An Email Marketing Checklist for the Holidays
Marketers should build a library of holiday content that aligns with company messaging and takes advantage of existing resources that can be leveraged for seasonal campaigns. Consider using sticky content—or bite-sized information that adds value, yet may not link anywhere—to keep customers engaged. By providing useful information and tips, you will build brand loyalty and keep your subscribers responding.
Marketers have to contend with a distracted audience every day of the year, but the stakes are even higher during the holidays. By planning ahead and testing your email marketing strategies now, you can capture the attention of increasingly selective email readers and make sure your messages lead to happy holidays for your brand.
Bryan Finke is VP of communication strategies and experience for Chicago-based email marketing services and software provider Yes Lifecycle Marketing. Reach him at Bryan.Finke@yeslifecyclemarketing.com.