American Express Launches AdManager for Small Businesses
Company: American Express Open
Product/Service: AdManager, a tool that allows small businesses to create, target and measure online advertising campaigns
What it Does: Tackles every facet of building and sustaining advertising campaigns, from the creative process of designing ads to identifying where they will appear. As an example of its functionality, an entrepreneur can enter the demographics of their target audience. AdManager will then automatically identify the places on the web where the ad will appear, ensuring it reaches its target.