Amazon Pushes Further Into Cloud Healthcare
Amazon's expected partnership this week with health tech company Cerner Corp. may push the e-tailer further into the cloud healthcare marketing race. The Kansas City Star reported on Wednesday that Amazon Web Services planned to team up with Cerner to improve predictive analytics surrounding patient populations and provide that information to healthcare marketers.
The Star reports:
Cerner's business mostly involves providing electronic health records services to hospitals and clinics. The reported partnership would focus on Cerner's emerging business of using vast medical data resources to improve health and healthcare, a business called population health and branded as HealthIntent at Cerner.
Along with Amazon and Salesforce, other notables entering the healthcare marketing cloud race include Google and Facebook. (Facebook's most recent healthcare marketing news, though, involves exploring pharmaceutical advertising.)
CNBC reports on Wednesday:
Relative to most industries, hospitals and other health providers have resisted the shift from traditional data centers to the cloud because of security concerns around sensitive health information and the strict federal rules that govern how that data is stored and shared.
In recent years, the leading cloud infrastructure providers have all invested in recruiting health experts. And AWS has taken steps to protect health information so that its services can meet the requirements of the Health Insurance Portability and Accountability Act, or HIPAA.
“Healthcare players are taking them seriously and (are) willing to work with them,” said Jonathan Hirsch, co-founder of Syapse, a health technology start-up that specializes in cancer care.
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