It’s In the Little (Internet of) Things: Amazon Introduces Dash Buttons
File this one under the expanding "Not an April Fools Day prank" category. Last week, e-commerce titan Amazon introduced Dash Buttons—simple, straightforward buttons that allow orders of household staples to be re-ordered. The buttons show that Amazon is dipping its toe into the futuristic world of the Internet of Things (IoT)—but in a smaller, different way than most other current generation manifestations.
While most think of the IoT as wirelessly connected appliances, the Dash Button is a clever and unexpected take on the concept that could disrupt the current e-commerce landscape. An expansion on Amazon's already existing Dash device—a wi-fi device that scans bar codes and adds the items to a user's cart—the Dash Buttons take it one step further and actually place the order for the resupply of goods. Whether it's laundry detergent or toilet paper, the replenishment will be there for Prime users within two days.
While convenient at best, the Dash Buttons are more proof-of-concept than an end in themselves. Again, the trend in marketing is coming back to customer experience. Making customers comfortable and happy will turn them from occasional buyers into loyal regulars—or even better, a priceless brand ambassador.