SEO Considerations: Each State's Most Misspelled Word
[Target Marketing's thoughts, from Heather Fletcher: SEO is an ever-evolving field, but one thing's been a constant — consumers misspell words. They even misspell misspell. So I remember forever ago, the founder of 1-800-Mattress said he made sure to buy the phone number with one "T." At the same time, the thought of messing up does keep e-commerce marketers up at night. One of my most popular articles was "A Typo Cost 80% of Conversions." Because, yes, consumers will search for “tihgts,” but they'll convert 80 percent more if they see "tights.”]
When I attended grade school back in the Paleozoic Era, my classmates and I loved our weekly spelling contests where, no matter who our facilitator was, we looked not only to master our assigned words but also to tackle some wild card selections. Millions of years later, I still geek out on these letter-placement challenges and am thankful that Google Trends recently released a map of the most misspelled word in each state, with some of the troublemakers striking me as “beautiful” reminders of how even common utterances can catch us by “surprise.”
Those above offenders, which plague the residents of California, Minnesota, Montana, New York and Ohio, appear along with such head-scratchers as “angel,” North Carolina’s chief stumper; “twelve,” New Jersey’s top baffler; and “nanny,” Louisiana’s most notable nuisance, on the list that the public Web facility issued ahead of the 90th Scripps National Spelling Bee. The treasured competition commenced with the participants, including wunderkind Edith Fuller, destined to deal with words far more perplexing than “tomorrow,” the tormentor of Arizona and Colorado inhabitants, and “liar,” Rhode Island residents’ cardinal conundrum.
Google Trends gathered the information through an analysis of “how to spell” inquiries, and one can only imagine how many times searchers said “I’m waaaaay off” when learning the proper order of the mysterious letters. While some gaffes are somewhat understandable, such as “Hallelujah,” which Indiana denizens can now correctly spell when thanking their maker, and “suspicious” (though one wonders what sorts of deeds are occurring in Nebraska), the ultimate oddity has to be that Wisconsin dwellers have often misspelled their home state.
“It becomes a great commentary on the education trends of our society,” Madison Public Library administrative clerk Tom Karls said of the Badger State’s result, adding that said society has come to call on Google far more than traditional reference sources.
With so many choices when trying to convey ideas, everyone at some time or another will become puzzled. Typos are an extension of the often humorous and frequently frustrating task of conveying information correctly, especially within SEO and the promotional products industry. Therefore, we recommend that distributors engage in diligent proofreading when conceiving and issuing items. If you follow our advice, we might even treat you to some “sauerkraut,” which we will definitely spell correctly if asked to do so.
Related story: Today in Typos: 'In Dog We Trust' Printed on Sheriff's Rugs