New Arrival: Alliant Introduces New Order Scoring Platforms to Meet Surging Demand
Consumer segmentation solutions provider Alliant recently introduced a series of new scoring platforms for orders generated from interactive and offline media.
The company says the new systems more than double capacity and throughput for its batch and real-time performance scoring solutions.
The move comes in the wake of the success Alliant is having helping traditional marketers and lead generation companies increase profitability from non-mail sources -- especially from new customers generated online. It says a growing number of mailers are looking to increase their penetration of online and offline media as sources of new sales and profits.
Alliant provides consumer segmentation services for more than 50 major mailers and says that upwards of 30 percent of its business now comes from providing performance information for names generated from the Internet, DRTV, alternate media and other sources.
Alliant introduced Performance Cooperative Databases three years ago to help marketers better understand the consumers they mail. Alliant's Co-op enables analytic applications that predict consumer behavior, including response, payment and lifetime value. Large mailers have discovered that the same performance information that helps them increase the profitability of mail campaigns can be applied to other media as well.