Alley Cat Allies Makes a Holiday Appeal
The Bethesda, Md.-based nonprofit organization has a focus of feral and stray cat advocacy, while providing information to the community about the humane process of Trap-Neuter-Return. Alley Cat Allies also works to reform animal shelter policies, especially those deemed inhumane or outdated.
Make a Holiday Warm and Bright
The mailing's envelope is similar to that of holiday cards in its shape, color and patterns, and handwritten address, increasing the likelihood of being opened (address was partially removed for privacy).
Giving Is About More Than Presents
In this letter, Alley Cat Allies president and founder Becky Robinson shares what the organization has accomplished during the year, as well as what it plans it has for the coming year.
Helping Out Some Furry Friends
The reply form echoes some of the information from the letter, further ingraining how important the nonprofit's mission is, and allows mail recipients to select the donation level for their year-end holiday contribution.