All About eMail Live! in Tweets
Here's a look at a few key takeaways — and fun perspectives — via tweets sent during eMarketing + Commerce's All About eMail Live! conference, which took place on Jan. 31 in Atlanta:
"Nothing in email marketing works 100% of the time. Mixing it up is the key. Dela Quist, #eLive13"
@eMarCom
"Dig as deep as you can, measure as much as you can, then react according to the metrics. Justin Rondeau, Which Test Won, #eLive13"
@eMarCom
"Showing is better than telling (begging). Icons in emails is no longer enough. #eLive13"
@TeresaCaro
"Just adding a Share button to your emails isn't integration. Give them something special to share. Andrew Kordek, #eLive13"
@eMarCom
"Focus on how to be social in email, rather than how email integrates with social #elive13 #theCollective"
@edubbya79
"Collect user data that you can actually use. If you're not going to use it, don't collect it. David Daniels #eLive13"
@eMarCom
"Ignore Droid users at your peril. A fully Apple strategy will leave a large market outside. via @SimmsJenkins #eLive13"
@eMarCom
"Unsung hero of mobile email is the preview text. Use it creatively! via @SimmsJenkins #eLive13"
@StephanieSAM
"70% who read email on their mobile phone delete it and then 18% unsubscribe. Yikes! source: Forrester. Via @SimmsJenkins #elive13"
@TeresaCaro
"The DMA's best performing email is sent on a Sunday night. ~@StephanieSAM at #eLive13"
@AdamHoldenBache
"People like coupons … but people also like stories #eLive13"
@andrewkordek
"earn permission on every message that you send says @StephanieSAM #eLive13"
@andrewkordek
"Case-Mate tried flash-sale email campaign, got 4-5% conversion rate, one of the highest of the year - Ruth DeFeo #eLive13"
@eMarCom
"Anticipate next purchase, help buyers through the sales cycle - after crib, maybe wall art or rug next - KooKoo Bear's Joe Mediate #eLive13"
@eMarCom
"Close to 25% of PaperStyle Press' emails are brand differentiators, not promo driven - David Grocer #eLive13"
@eMarCom
"Chick-fil-A uses engaging content to get people to open its emails - no transactions, no coupons. #eLive13"
@eMarCom
"#1 reason people unsubscribe from email programs Frequency. Test to find the frequency that works for your brand - Chris Butler #eLive13"
@eMarCom
- Companies:
- Direct Marketing Association
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
