Abercrombie & Kent Uses Email to Prime Customers for Exclusive Travel
Email represents a unique opportunity to show prospects how your service differs from the competition.
Mailer Name: Abercrombie & Kent
Date Mailed: December 28, 2016
This email dropped on the cusp of the new year. It provides ample food for thought for any prospect contemplating travel in the coming months. “Get Inspired for Your Next Incredible Journey” reads its subject line.
The top of the HTML reveals that the content presented below hails from “Inside the Ampersand,” Abercrombie & Kent’s blog. The short paragraph invites the traveler to read what follows below for inspiration. Apparently, even the most experienced among us needs to “discover what’s next after you’ve been there and done that.”
Plenty of ideas for future trips then appear, beginning with two rows of stories linked from the email. Each includes an image, a short summary of the article, and a link back to the blog. For example, one of the company’s tour directors shows her expertise by listing “essential” things to bring back from China.
Below, another touch helps build the company’s credibility and personal touch. A customer can follow a voyage to Antarctica in progress by clicking on the link provided.
Tap into the knowledge and experience of your employees and customers to persuade others to follow a similar path.