AisleBuyer's mPromo Helps Influence In-Store Purchase Behavior
Company: AisleBuyer, a mobile commerce platform for retailers, brands and quick-service restaurants
Product/Service: mPromo, a tool to help brands feature products when shoppers are considering the competition
What it Does: Enables brands to push targeted offers and product recommendations to shoppers while they're scanning a competitor's item on their smartphone. For example, if a shopper scans a package of Diet Coke, a targeted promotion for Diet Pepsi will be immediately delivered to their smartphone.