Affiliate Marketing 101: SEO Foundations
This post continues my Affiliate Marketing 101 series. Read part one to learn the first four steps of creating a viable affiliate marketing site.
Congratulations, you've decided to become an affiliate marketer. You've chosen and purchased your domain, set up a hosting plan, and selected a theme for your site. Now you're all set to make tons of money from your site by stuffing it with ads and links, right? WRONG!
The biggest mistake most people make at this point is to put the cart before the horse by trying to monetize their site before they have any real content. Ads do NOT count as content.
Having a domain and website doesn't qualify you as an affiliate marketer. People aren't going to flock to your site because it has the most ads. In fact, even if they find your site, they'll most likely be put off if they feel ambushed by advertisements. Even worse, search engines target these kinds of sites, known as ad dumps, and give them a low rank in the search engine results pages (SERPs) or block them entirely.
This post will focus on search engine optimization best practices to position your site to get ranked by search engines and for visitors to find you.
As an affiliate marketer, SEO is a term that you'll hear a lot. Almost every day there's some article published discussing SEO best practices, whether SEO is worth worrying about, tips and tricks to optimizing your site, etc.
Because of the constantly changing nature of online marketing, it's highly recommended that you subscribe to some credible industry sources in order to keep up with the latest strategies to be a successful affiliate marketer.
A title tag is one of the most important elements of your web page as they heavily influence SERPs. In our split-second, first-impressions-count world, the better (read: more eye catching) the title tag, the more likely someone will choose to visit your site instead of a competitor's.
Related story: Affiliate Marketing 101: 4 Steps for Beginners