Affiliate Marketing 101: Driving Traffic to Your Site
Hiring a SEO consultant who can provide you with a variety of strategies for maximizing your presence is an expense worth considering. Not only do they bring a vast amount of experience to the table, but they're well positioned to keep abreast of the constantly changing world of online marketing.
As with the hiring of any third party, however, do your research and know and understand what results you can expect from their work before signing a contract.
In summary, after deciding what kind of affiliate site you want and structuring your content, your next job is to drive traffic to your site and make sure you're receiving quality traffic. Use analytics and webmaster tools regularly to make sure you're driving the kind of traffic that results in conversion.
John Hernandez is an affiliate marketing manager at cleverbridge, a global, full-service e-commerce provider for international software and cloud corporations.