Affiliate Marketing 101: Driving Traffic to Your Site
Monitor your traffic
Once you've set in motion the strategies to qualify your traffic, the next step is to find out if those strategies are working. If your site isn't getting the traffic you hope or need, you'll want to know why and what you can do about it. Even if you're getting lots of visitors, you'll still want to know why and how to keep that traffic coming.
There are a variety of tools that are available to you (e.g., Google Analytics, Google Webmaster Tools) that can help you monitor and understand your site traffic, giving you data about who your visitors are and why and how they found your site.
Google Analytics gives you information on how individual users interact with your site, reporting on the number of visitors your site receives, how many of them are unique, how many are repeats, how much time they spend on your site or on an individual page, and, most important, conversion rate of those visitors to your offerings.
Google Webmaster Tools, on the other hand, gives you data on how your site is seen by the search engines. Equally important as visitors to your site is how your site is seen and thus ranked by the search engines. Webmaster Tools will report back on problems with your site such as detecting malware, broken links or HTML errors. In addition, you can get data on how many times your site was viewed in search results, the top search queries that returned pages, and how your site is linked to other websites.
Understanding the importance of analyzing your traffic is vital to the success of your site as it provides hard data on what is and isn't working to attract quality traffic, but sometimes knowing the next steps to take is something best left to a professional.
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