Affiliate Marketing 101: Driving Traffic to Your Site
Traffic is king ... kinda
You'll often hear that "traffic is king" and to a certain degree that's true. But just as a traditional shopkeeper doesn't automatically post a profit simply because people walk through the door, your web earnings aren't guaranteed simply because your site receives a lot of visitors.
No matter what type of affiliate site you have, you don't just want the most visitors as possible — you want the most qualified traffic as possible. That means visitors who are looking for what your site has to offer (e.g., coupons, free downloads) and are ready to convert.
Identifying and attracting quality traffic is a key strategy toward affiliate marketing success. So how do you do that?
The use of a properly written title tag will help search engines locate your site and qualify traffic, while an incorrectly or deceptively written tag may penalize your ranking. Using keywords in your title tags and content, even if it's just in picture captions, can be an effective way to filter visitors by alerting them to the information they're likely to find on your site.
Know your audience
The value of knowing your audience may seem obvious, but in the words of Bill Cosby, " ... the key to failure is trying to please everybody." You'll want to focus on topics that matter to your visitors. If you drive affiliate revenue through a coupon site, your visitors will expect to find discount codes, not software reviews or editorials.
The hot buzzword lately is "relevance." Make sure your site is relevant to your audience. This means not only having quality content, but also keeping that content updated. In other words, give your visitors a reason to come back by providing fresh and expanded content that continually reinforces your focus and their interest. No one wants to see expired coupons on your coupon site.
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