Affiliate Marketing 101: Driving Traffic to Your Site
This is part three of my multipart Affiliate Marketing 101 series. The first part, Affiliate Marketing 101: 4 Steps for Beginners, explained the different types of sites that affiliate marketers create, as well as general information on how they monetize their content. The second part, Affiliate Marketing 101: SEO Foundations, explained how to set up your affiliate site so that it receives a high quality score from search engines.
It's been often said that opening up a business is easy; keeping it from failing is the hard part. That's not to say that real work isn't involved in starting a business, even an online one. Before the doors of your business even open, a lot of time, effort and money has already been invested in making sure things can go smoothly.
But now that you've gone through all the necessary steps to establish your online presence (i.e., your affiliate website), the hard work of building your business begins — driving traffic to your site, achieving and maintaining your search engine rankings, and, ultimately, making money. The steps to achieving that return on investment on all your preparations, however, suddenly become very unclear.
At that point, the consequences of not converting high-quality traffic is dire. According to many respected financial news and analysis sources, the failure rate of small businesses can reach as high as 80 percent within the first 18 months. It doesn't necessarily get any easier with time. Statistics show that even if a business survives four years, the failure rate can still be as high as 50 percent — and actually goes up with each passing year.
Faced with all this uncertainty, what are some of the strategies and tools you can use to improve your chances of success? As a new affiliate marketer, one of the most important things you'll need to understand is traffic: how to get it, how to keep it, and how to convert it.
Related story: Affiliate Marketing 101: SEO Foundations