Affiliate Help Wanted
10. How many staff hours do you plan to spend on my affiliate program? Please break out hours by staff position. Know what you are getting and make sure it's sufficient. Don't get swayed by performance pricing and cheap labor.
11. Can you provide employee profiles, including role and experience, for each person you plan to put on my account? Get to know your potential team.
12. Do you plan to recruit affiliate Web sites using e-mail? How? This question will give you insight into his or her ethics and legal sensitivity. Anyone using e-mail to recruit affiliates must follow Can Spam guidelines. Be sure he or she asks for things such as suppression lists.
13. How will you gauge affiliate satisfaction and industry perception of my program? Savvy people know the affiliate community must be monitored through message boards and conferences.
14. Will you commit to not working with affiliates who:
- incentivize or reward users;
- have dead links;
- have pornographic, obscene, illegal, defamatory or discriminatory content;
- have hate messages;
- have religious or political propaganda;
- are casino/gambling sites;
- facilitate illegal or obscene products or services;
- have unrelenting pop-ups or pop-ups that talk about virus warnings;
- don't have substantial business in the United States or North/South America;
- do not speak/use English;
- are using e-mail or newsletters to promote affiliate offers;
- do not deal in U.S. currency;
- mislead the user; and
- are/use adware/spyware.
Brand controls must be established early on.
15. What potential do you see for my program? Why? Make sure potential hirees provide a clear picture of where they want to take your program. If projections are included, scrutinize the logic to make sure they're not just selling numbers that justify their costs.