New Arrival: AdSide pay-per-click ad network
Company: Doclix, a provider of performance advertising solutions
Product/Service: AdSide, a pay-per-click ad network
What It Does: Places user-activated text ads on Web sites, using a click-based model that qualifies preclick user intent to ensure that leads are more likely to convert. AdSide advertisers pay for twice-qualified clicks, and are able to maximize their conversion rates and ROIs. Publishers, meanwhile, are able to optimize their clickthrough rates and effective CPMs.