Ad-Free YouTube Starts on June 15 … Maybe
On April 8, YouTube debuted an ad-free subscription service in beta, “Music Key.” As for the rest of the videos on YouTube, many are now watching to see if indeed, according to Seeking Alpha, “June 15th Is D-Day For YouTube.” That’s the first day the video service may be gating premium content, only providing access for paying subscribers. So advertisers will be out.
“The June 15 date references when the [Partner Program] Terms changes go into effect,” writes TechCrunch on April 8. “But this doesn’t necessarily mean that the service will be immediately public to all YouTube users at that time. It could be a staged rollout, or YouTube could have simply wanted the legalese in place ahead of the broader subscription service’s launch. However, sources told Bloomberg the offering is expected to go live this year.”
However, Alex Pitti — the author of the Seeking Alpha “D-Day” article — says a lot of advertisers are already being blocked on YouTube, anyway. About 31 percent of YouTube viewers use Adblock, he says.
“It will grow larger in the future,” Pitti says, “because the younger demographic use it more heavily and they tend to be a leading indicator for technology adoption. … The number is higher in America, which is a problem because ads serving them cost the highest rates because of America's high GDP per capita. I was watching a YouTube channel called ‘MundaneMatt’ and he mentioned that of his 1 million views on YouTube, only 150,000 of his videos had ads in front of them because of Adblock Plus.”
Here’s what marketers can do:
1. Upload Ads Separately. If ads are linked to other channels, as they were during the Super Bowl, consumers may seek them out.
2. Create Videos. Many marketers already have their own YouTube channels. For instance, the Atlantic Records channel shows music videos with calls to action, such as the "Buy Now" button in-screen on this video:
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