Activity Highlights: B-to-B
Lastly, GoDaddy.com uses a celebrity endorsement to boost its #10 mailing, with a large picture of IndyCar Series female racing car driver Danica Patrick on the outer's front and a quote—"A domain name and a Web site from GoDaddy.com give me all the exposure I need"—on the back (Archive code #837-716624-0909). The top window is personalized to the prospect, who's being offered a discount of 25 percent off on domains, hosting and site builders.
Inside, it's simple. A two-sided letter is all there is, as the order methods are only through the web or phone (using the personalized source code). Otherwise, the letter consists of eight bullet points that describe GoDaddy's various web tools. The back of the letter is broken into the five different programs GoDaddy offers at different, yet low, price points.