Monetate Launches Visual Editing Solution
Company: Monetate, a technology solution provider for online marketers
Product/Service: ActionBuilder, a visual editing solution
What it Does: ActionBuilder makes it simple for marketers to modify any part of their website, preview changes in real time and then immediately apply the experience to specific customer segments. Once created, those actions are reusable and can be applied to completely different campaigns. This means that marketers using ActionBuilder gain control of the customer experience, allowing them to bypass back-end systems to dynamically change the web experience for specified visitors.