Achieve Visual Effects With Coatings
To achieve special visual effects on direct mail pieces that not only create more eye-catching efforts, but help to more effectively communicate messages and boost overall response, consider applying various coatings at the finishing stage. According to Jeff Banks, technical manager, continuous improvement at Menasha, Wisc.-based Banta Corp., one technique that has gained popularity over the last few years is applying a textured coating to direct mail pieces.
Using a polymer, rubberized plate and an ultraviolet coating, nearly any type of raised impression can be created on a mail piece—from faux, raised fingerprints to wood grains.
Other special techniques available to mailers interested in developing high-end creative include thermochromatic, glow-in-the-dark and glitter coatings, as well as scratch-offs applied inline with ultraviolet coatings and dry peel/clean release cards.
For more information, contact Jeff Banks at firstname.lastname@example.org.