Cover Story: Direct Marketer of the Year: Dawn Zier
"Dawn has been an amazing mentor to me and really helped develop me in my career," says Jasmine Vogel, a GE corporate audit staff senior associate who graduated from Northeastern University in 2010.
Vogel says Zier became her mentor after the two met at a mutual friend's holiday party.
"What's great about Dawn is she's a clear thinker," Vogel says. "Dawn is able to quickly assess an ambiguous area by obtaining the pertinent information and putting the right plan in motion. Her leadership qualities and passion for her work, coupled with an ability to flex her interpersonal style, drives a positive environment and great results. From a career growth perspective, Dawn has helped mentor me on my career development and leadership growth. She's great about giving tactical advice and supporting it with examples from her own experiences."
However, giving back is hardly a new passion for Zier.
This year, Zier is DMA Board Secretary, and she has served on the board since 2008. As DMCNY notes, Zier was a board trustee for Marketing EDGE (formerly the Direct Marketing Educational Foundation), chairwoman of the Audit Bureau of Circulation (ABC) Magazine Directors' Advisory Committee and an active member of the Association of Magazine Media's (MPA) Marketing Committee.
"I think it's tremendously important to give back in any profession you're in," Zier says. "And for me, that's the marketing profession. And more recently, given my leadership at a health care company, working also with the American Diabetes Association."
There, Zier is co-chairwoman of the association's 2014 Philadelphia Step Out: Walk to Stop Diabetes.
"I found that as I grew in my career, I wanted to get more involved and help others succeed," she says. "I've also found that the more you give, the more you get back. And the people I've met throughout my involvement in the Direct Marketing Association, for example, are truly leaders across many different industries. And those friendships and relationships are personally rewarding and, also, have a lot of professional value."