Cover Story: Direct Marketer of the Year: Dawn Zier

A steady diet of data helps ­Nutrisystem and its CEO be the best they can be

Nutrisystem segments customers and messages them accordingly.

After Dawn Zier joined Nutrisystem, the company met customer needs by selling Fast 5 kits at Walmart.

Nutrisystem is working to ensure customers who lose weight can maintain it and their relationship with Nutrisystem for decades.

Nutrisystem works to reach customers where they are, with information they need to lose weight and maintain it.