A Simplified Approach to Lifecycle E-mail Marketing
Tactics to re-engage lapsed customers should include:
• sending surveys to identify reasons for lack of engagement;
• offering incentives to re-visit the Web site; and
• delivering promotions to encourage purchases.
The point is to begin the effort. The more you deliver relevant, targeted messages to prospects and customers, the better your results will be.
Bill Nussey is president and CEO of Silverpop, a permission-based e-mail marketing solutions, strategy and services provider with offices throughout the United States and the United Kingdom. He can be reached at (678) 247-0500.