A Secret for Discovering What Your Customers Want
by Karon Thackston
During my last Web site renovation, I asked my designer to add a search box to the site. My thinking was that it would provide my visitors with an added convenience for finding the information they needed. However, I didn't realize at the time that these little boxes hold a terrific marketing secret.
The search box I personally use is provided free by http://www.atomz.com. However, it is what ELSE is provided free that really interested me. I can visit their site and view the search terms that my visitors are typing into the box. They also send me a monthly report detailing the phrases and words visitors
have searched for. "So what", you might ask. This is an excellent insight into what others are hoping to find on my site.
Let me give you an example. So far this month the most popular search term recorded was "coaching". Evidentially, some visitors were interested in having me coach them on their marketing efforts. While I do offer consulting services, I am not a certified coach. However, based on the number of searches for
this word, I may need to consider adding this to my list of services. If not, I would need to at least consider finding a viable marketing coach to work out a joint venture with.
Your customers will leave you with little clues as to what they are looking for, be thankful! This is as honest and upfront as it gets. The research delivered to you from the site search companies can open many avenues of new product or service ideas for you to explore and potentially add.
Karon Thackston is owner and president of KT & Associates, which provides copywriting, copy editing & e-zine article services. Visit her site at http://www.ktamarketing.com