A New Airline's Quirky Search for Customers
My nephew is a Wall Street investment banker. Good looking, always elegantly attired and addicted to his BlackBerry, he's perpetually on a dizzying schedule, constantly flying off to somewhere in the world for a meeting, followed by a meeting somewhere else in the world.
Responsible for multibillion-dollar deals and mergers, the guy cannot show up in a Fortune 100 boardroom, gaga with jet lag after spending the night with his seatback being kicked by a screaming kid.
But can an itty-bitty luxury class airline with just three 757s that charges fat prices from JFK to an itty-bitty London Airport attract enough high-rolling, over-the-pond commuters to have a viable business?
My bet is no.
In the first place, if one of the three 757s needs a repair before it can take off, the businessperson on a tight schedule is stuck at Stansted with zero leverage and miles from Heathrow where many options exist for the first class traveler in a hurry. For example, British Air alone operates 10 flights a day between Heathrow and JFK/Newark.
The Rich Are Different
"The rich are different from you and me," Scott Fitzgerald once said to Ernest Hemingway.
"Yes," Hemingway replied. "They have more money.
This is echoed by Eos's advertising agency, AgencySacks that operates under this corporate philosophy:
Advertising to the affluent is different. Well-heeled, well-spoken, well-educated, they include the worlds' most discerning and skeptical consumers. Every day, AGENCYSACKS creates desire among the super-affluent on behalf of globally celebrated luxury brands. Intelligent and thoughtful, our communications achieve brand authenticity and generate consumer passion. There isn't one right formula for every luxury company. But there is one agency that understands this niche better than any other, and we invite you to learn more about us.
In the mind of Andrew Sacks and his team, rich people apparently feel comfortable with gray mousetype that is difficult to read, for this is the Web style of both Eos Airline and its agency.