A Millennial Speaks About Branding Your Small Business Via Social
If there is one thing I have realized from being in the social media space since the Myspace days, it is the difficulty some companies have in standing out — especially smaller ones. They want to become a part of the new digital age, but just do not seem to quite understand how to go about it. A lot of companies will just repeat information that isn’t really engaging or memorable. Whether it is through content, graphics or just simply the company’s culture, standing out from the millions of other companies on social media is crucial to your overall branding. Below are three points marketers can implement in their social media strategies to stand out.
- Content — Ever heard of the phrase “content is king”? This couldn’t be more accurate in the social media space today. Whether you are posting blog posts, photographs, case studies, articles or graphics, your content is key to developing a strong audience. This is why it is extremely important to know your audience. In social media, it is okay to stalk your audience! See their needs, wants, what they like, dislike and what they hope to accomplish in their business, and market to them. Have valuable and useful content!
- Consistency — Well if content is king, consistency is definitely queen. It is important to be consistent when you are posting on social media, as well. Schedule your posts a month ahead of time, create a calendar and have some type of way to guarantee that you will post on a consistent basis. This is how you build relationships with your audience. It is also important to create different headlines for each post. No one likes to engage with a robot.
- Personalization — Last, but certainly not least, is personalizing your posts. It is important for your audience to know the person behind the goods and services that you have to offer. Posting a photo of your employees volunteering at a nonprofit event or wishing your colleagues a “happy birthday” is definitely key. Being authentic is key in social media.