Direct Mail Strategy: On the Radar
EcoEnvelopes are manufactured in a variety of business sizes in two versions from FSC- and SFI-certified papers, using up to 100 percent postconsumer waste. They are printed with soy and water-based inks and use bio cell window films. The window envelope version has the postage indicia showing through the window with directions for reuse on the back. The unique, tear-off patch version accommodates an indicia, metering or stamps as postage. Again, reuse directions are on the back. Both are USPS-approved and can be used with high-speed inserting and processing equipment.
Prepaid ‘Credit' Cards
OK, maybe these aren't brand-new, but they are worth mentioning. Prepaid cards like the MasterCard and Visa cards from Springbok have the look and perceived value of a credit card, but work like a universal gift card. From a direct marketer's perspective, prepaid cards have myriad applications.
You can customize them with your message or logo, or leave the visual focus on the MasterCard or Visa logo to maximize the perceived value. They can have one-time value or be reloadable, require activation/registration or not. Marketers can mail a replica card printed on cardstock, then send the actual plastic card to those who respond. Prepaid cards can be used to generate trade show traffic, encourage Web site visits and registration, and more.
In fact, prepaid cards are a perfect fit for the Direct Marketing Association's
finding that nearly 33 percent of people respond to direct mail online. That's how I qualified for my $10 prepaid card. I received a lead-generating postcard in the mail from Springbok, then registered online. Now Springbok has my postal and e-mail addresses for follow-up communications.
This digital printing capability is personal; practical; and the perfect solution to directing customers, prospects, donors and prospective students to hard-to-find locations.