Trashing Brands and Other Stuff
12/14/06. Speech Peculiarities That Make My Teeth Itch
Quite simply, people who say “ummmm,” “like,” “awesome,” “y’know,” “sort of,” “if you will” and dozens of other words and phrases drive me nuts.
According to “Um, Uh, Like Call in a Speech Coach,” in the January 11 edition of The New York Times, Hillary Chura reports that business is picking up for private speech coaches. “Whether to appear more confident, better organized or to stop the ‘ums,’” Chura writes, “entrepreneurs are realizing good voice and presentation skills can help them come into their own and even compete against larger competitors with big marketing budgets.” She writes:
Coaches, who may charge $100 an hour for one-on-one guidance to more than $10,000 a day for groups, work with clients on content and delivery, tone, organization, diction, timing, how to enter a presentation confidently and refining a message around essential words. They draw attention to flaws like blitzing through presentations as well as rising inflections that make every statement sound like a question from, like, a Valley Girl. They encourage people to use short sentences, speak in sound bites and pause so listeners can digest what has been said.
1/16/07. $250 Million for Kicks: Can David Beckham Change America’s Behaviour?
After Major League Soccer team, L.A. Galaxy, hired European superstar David Beckham for a mind-blowing $250 million over five years, I listed all the reasons why I believed soccer would never catch on in the United States.
It took a reader named Gordon to come up with the big, obvious reason why the game will always be a minor blip on the radar of American sports—a reason I missed completely—television. Much of European TV is non-commercial and so is happy to have soccer fill air time. Here, virtually all TV is advertiser driven. Gordon wrote: