A Lesson in Postal History
I had a chance to meet Allen Kane, the director of the Smithsonian Institution's National Postal Museum. He was with the post office for 30 years before his new job.
Allen offered an interesting challenge to all my creative friends who read this column. At the end of the exhibit there is an empty wall where he wants to include the Future of Direct Marketing—what leaders think is coming next. Maybe they will project on the wall. There also is a space for people to buy some real estate to include their company's name as part of the future. Allen may use that as a fundraising opportunity. He challenges you to help him fill this space.
Upstairs in the museum there is a nice room, called the Winton Blount Center, in honor of Nixon's postmaster general. Allen and I decided it might be a good place to run some direct marketing seminars.
Many of you have asked if it's possible to attend my Direct Marketing Boot Camp if you have only a few people in your company. So I thought it would be a great idea to have a seminar at The National Postal Museum, where you could explore the exhibits, come up with some ideas for the Wall of the Future and attend a seminar where some of the revenue will go to the museum to help it pay for a marketing effort of its own.
To do this, we'll need at least 35 people. The director has offered to include a guided tour, which is really fascinating. We'll have lunch together. The seminar will be a tight version of the DM Boot Camp that Michael McCormick, my creative director, and I have run all over the world. It will be a great day. We've penciled the date in for Thursday, November 3, 2003. Let me know if you want to attend by e-mailing me at email@example.com. And feel free to pass your ideas for the museum's blank wall on to me; I'll make sure Allen gets them.