A Lesson in Overcoming Fear: Optimism for Turbulent Times
At dinner, Amy asked if I was going to DMA08 Conference & Exhibition in Las Vegas. "No," I said, "and I'd like to because I've never been to Las Vegas." She couldn't believe it. "Just since I've known you," she said, "you've been to Istanbul, Moscow, Italy, Sweden, Canada, Thailand and who knows where else, and you haven't seen Las Vegas?"
Amy decided it was time for me to see Sin City!
I demurred ... work's hectic, the economy is tough, I'm not speaking there, the dog ate my homework. But Amy was relentless, and I gave in. She planned it all, got a few friends to join us and I knew it would be fun.
But Amy is Amy, and she doesn't leave anything to chance. So she launched the most amazing CRM campaign of all time—the AAGRM Program, short for the Amy Africa Guilt Relationship Marketing Program. It started with a huge red inflated ball, mailed all by itself, addressed and stamped with a note: "You'll have a ball in Vegas, Amy." It was from SENDaBALL.com.
Then came a huge carton from Dale and Thomas with assorted flavors of popcorn and a beautiful bowl. The note: "Vegas, Baby, Vegas."
Our mailman laughed when he delivered an addressed and stamped—"Vegas? You lucky duck, Lois"—little, yellow rubber ducky from SendADuck.com.
We all waited to see what was next. Two huge boxes of Jelly Belly gourmet jelly beans. Then a mystery box full of bangerangs, which are so delicious we ate the card, too. Bangerangs, from www.BangerangBakeShop.com, are cupcakes in jars.
The next day, the mailman and the FedEx guy happened to show up at the same time, and even they couldn't wait to see what was in the next box. Cookies that melt in your mouth were next, the kind of cookies that on a scale of 1 to 100 rate 120. They were sent by Nana's Cookies and Gifts in Montana. Nana really knows her cookies.