A Choleric Copywriter's Strange Screed
A copywriter I have known for years offered me a free subscription to his daily Direct Response Letter.
I won't mention his name, but here is a letter from him I received last month.
Why I Won't Look at Your Website
Dear Direct Response Letter Subscriber:
As incredible as it sounds, a lot of my subscribers want—even expect—me to work for them for free.
I don't think they are bad people. They mean well. But listen ... Asking me to work for you without offering to pay me is at best in bad taste, at worst extremely insulting.
For instance, TR recently sent me the URL to his new website and asked for my comments. And this isn't an isolated incident. At least once a week, a subscriber sends me the URL to his site and asks if I can "take a look" and tell him what I think
Unfortunately for them, critiquing web sites is a paid service called a Copy Critique. I advertise it right on my website: [URL removed].
So why would TR think he should get a copy critique for free when dozens of others have paid $750 to $1,000 for the exact same service?
Doesn't that seem unfair to my paying clients who, if they got wind of this, would rightly get upset with me?
Almost daily, I get requests: Look at my website ... Look at my sales letter ... Look at my special repor t... Look at my e-book ... Look at my infographic ... And tell me what you think.
The very same day I heard from TR, I also got an email from PH, who says he likes my guidelines on copywriting and has written three sales letters based on them.