A BRAND NEW Target Marketing for 2016
(February 11, 2016) Target Marketing — the ideas, people and technologies transforming marketing — is proud to announce an official rebrand. The name will stay the same, but the content and design are getting a refresh. Print subscribers will begin to see changes in our January/February issue (coming to your mailbox this this month), and the rest of the audience will see the change immediately.
According to Chris Lyons, group president, “The speed of innovation and change in the marketing field is extraordinary. And Target Marketing is thrilled to be a leading editorial voice that adds clarity and context during this disruptive moment in the history of marketing!”
Since its inception in 1977 (as ZIP), Target Marketing has helped marketers stay on top of the latest trends, tips, tools, strategies and news in the marketing world. While it will continue to do that, Target Marketing has so much more to offer its audience and partners. No longer is the focus just direct marketing; the new Target Marketing will cover more brand strategy, without cutting off brand media like TV. It will also cover more executive concerns like technology selection, and corporate strategy.
Leading the charge for Target Marketing, a NAPCO Media brand, are Lyons; Drew James, publisher; and Thorin McGee, editor-in-chief.
“With its new look and feel, Target Marketing is now (more than ever) in a position to deliver the most relevant, actionable content to marketers at all levels of their organization across channels and on the platforms they have come to expect,” said James.
Target Marketing's magazine, website, and daily e-newsletter will feature content presented with a fresh perspective. It will also continue to offer many free eLearning experiences such as: educational webinars; the All About eMail Virtual Conference; the Integrated Marketing Virtual Conference; as well as the new All About Mobile Virtual Conference.
"The new logo perfectly reflects where our content is going: The emphasis is on Marketing. Today, nearly all marketing is targeted, and most of it is direct response with very strong data roots and closed-loop contact strategy branches," said McGee. "We're going to connect those dots and help our readers become the kind of business people who can thrive in that modern marketing role. Target Marketing won’t just help your marketing, it’ll help your marketing career." Hear more of Thorin's thoughts on the rebrand here.
For more information about Target Marketing or for advertising opportunities, please contact Drew James at firstname.lastname@example.org or call him at (215) 238-5473. For information about writing or speaking opportunities, you can reach Thorin McGee at email@example.com.