Denny's Zinger: A Baffling Product from The New York Times
I receive regular offers from The New York Times—in the print newspaper and online—to sign up for Times Premier.
"The Times Insider—your backstage pass to the life and drama that transpires daily in our newsroom."
Okay, being a news junkie, I was interested.
For example, I regularly watch HBO's Real Time with Bill Maher Friday nights.
Maher is irreverent, raunchy and funny as hell. He assembles interesting guests and goads them into verbal fireworks about current news and newsmakers with incisive—and often outrageous—questions and statements.
So the full-page ad in The New York Times on March 25th featuring Bill Maher instantly grabbed my attention.
[See the first image in the media player.]
The headline and deck:
"'Yes, I do read the wedding announcements, I don't know why.'
Bill Maher on what he he likes, and doesn't like, about his favorite news organization."
A Times Premier Exclusive.
The offer: 8 weeks of Times Premier Free. Thereafter, $11.25 a week.
Takeaways to Consider
- Portraying Bill Maher as a pussy cat who reads wedding announcements emphatically is not the stuff of "life and drama that transpires daily in our newsroom."
- It's a big ho-hum. A yawn.
- What Times Premier promises is excitement.
- What is delivered is pap.
- And certainly not worth $585 a year.
- "Under promise and over deliver." —Marilyn Black
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