A 7-Step Method to Beat Your Direct Mail Control
7. ACT on your best idea
Plan how to make your idea happen. Anticipate obstacles and prepare for them. Be ready to sell your idea to others. Expect hesitation or even resistance: "We've never done this before." "I wouldn't respond to this." "It won't work." "This isn't very creative."
Doubt is a natural and inevitable feeling as you arrive at the moment of truth. Don't let it stop you. Only testing will prove what works. So, GO FOR IT!
Dean Rieck is one of today's top direct mail copywriters and has created sales and generated leads for more than 250 companies, including Intuit, Rodale, Sprint, and American Express. For a free copy of his white paper, Getting Response in a Down Economy: 4 Key Principles to Boost Your Direct Mail Profits in Today's Difficult Market, visit www.DirectCreative.com.