9 Marketing Trends to Know Now
For startups and well-established businesses, marketing is a crucial tactic for getting a brand's message out to its customer base. As society becomes more and more dependent on digital and social media, new marketing trends are emerging.
Marketing professionals are continually evolving to reach their customers in the most effective way possible. Our world is digital-dependent, but the trends go beyond simply tweeting a message or image. Some of the best campaigns create stories and moments the consumer can relate to for optimal results.
Below are nine top marketing trends:
- Age of the Agile and Innovative CMO
Just like in hockey, marketing professionals must be able to make fast plays. They are prepared for the NOW, NEW and NEXT.
- Accelerated Convergence
We can expect to see digital, social and media proliferation this year. The lines between traditional marketing functions, agencies and tools will start to blend and it'll become mandatory to understand the brand across digital, social and media for efficiency and effectiveness.
- Entrepreneurial Mindset
With the real-time nature of social, an entrepreneurial mindset is necessary for both planned and near-in opportunistic content and editorial opportunities. Even high budget, well-supported campaigns have a scrappy, real feel to them. A great example of this is Cannes; the best work had an entrepreneurial bent to it.
- Win Consumers With Head and Heart
It's crucial to understand universal truths or human insights. Marketers should build a product through a brand and create an emotional connection for the best results.
- Democratizing Creativity
Expect more ongoing co-creation. More marketers will put out a portfolio of creative on the Web and let consumers pick their favorites and produce them. Think consumer-bred products, advertising, creative, packaging, etc.
- Sharable Stories
What's a story if you don't share it? If you can't write or text the idea or tweet it, then you don't have one. It's crucial to increase creativity around storytelling in static visuals, short-form written, text, short-form video, long-form videos, etc. Storytellers, the new creative, are the new "most wanted." The ones who can crack the code in TV, digital and social will be coveted.
- Owning Moments
From macro to micro, this is a relevant trend. Get it right with the right audience at the right time. Own the moment through editorial plus social/digital content.
- Listen, Ask, Action = Advantage
Social listening and integration of customer service, digital search, ratings and reviews, and social media will provide the new frontier of consumer intel for businesses. However, it also presents a new low cost and fast response way to ask consumers questions through social surveys.
- Who's Your Tech Startup?
With more tech startup incubators popping up across the country, including Chicago's own 1871, companies are looking to partner or even purchase their own startups for purposes of creating and getting ahead of new technology.