Between October 2010 and March 2011, there's been an 81 percent growth in mobile email viewership, according to Return Path's "Email on the Move: The Future of Mobile Messaging" study.
The leading platform for viewing email is webmail, the study revealed, with 48 percent of the total. Desktop use came in at 36 percent of views, and mobile access at 16 percent. When it comes to desktop access, Outlook (with all versions of that platform combined) owns 63 percent of the views.
Return Path’s research data was compiled using its Campaign Insight tool that tracks which platforms and email clients subscribers use to read email. Return Path examined six months of data from more than 90 different clients across 130 million data points.
The study also revealed that mobile email activity begins to rise on Thursdays and goes up further on Fridays and Saturdays, then starts tapering off on Sundays. Desktop email use remains high through the week, spiking on Wednesdays, and then drops off on the weekends. Webmail use is lower during the week – lowest on Wednesdays, with more use seen on Mondays, Thursdays and Fridays, with a big uptick on Saturday and Sunday.
The study also found that iPad viewership has grown 15 percent between October 2010 and March 2011.
Related story: Mobile Adoption of Email and Social Networking on the Rise