Majority of Business Blog Traffic Comes From First-Time Visitors
Two-thirds of respondents to a survey conducted by Compendium Blogware found that more than 80 percent of all of their blog traffic was from first-time visitors.
For the survey, Compendium Blogware, a social media and search platform provider, gathered data from 266 companies about blogging traffic, visitor trends and Twitter usage.
Of the B-to-B companies surveyed, 64 percent said between 61 percent and 100 percent of visitors were first-timers to their blogs. First-time visitors come from two major sources, Compendium said: referring sites and search engines.
For B-to-C companies, three-quarters of respondents said 81 percent to 100 percent of their blog traffic came from first-time visitors, and more than half said that 41 percent or more came via searches.
The survey also found that less than half (approximately 43 percent) of the companies surveyed had established Twitter accounts. Twitter usage was highest among B-to-B companies, with 87 percent maintaining an account.