B-to-B Insights: 8 Ways to Write Effective B-to-B Headlines

Strobe lighting systems company Unilux ran the following ad. The headline reads: “7 Reasons Why Production Houses and Ad Agencies Nationwide Prefer Unilux Strobe Lighting When Shooting Important TV Commercials.” Aside from the reasons why and number in the headline, another reason why the ad works is it includes a list of product advantages, and people like lists. 

Filterite’s ad for its pharmaceutical filter makes good use of “how to” with its engaging headline, “How to keep your products pure.”