6. Flush Left: Set all text to align to the left so it appears on the left side of the mobile device, where it's easiest to read. This will prevent text from getting pushed to the center or right of the phone, forcing users to scroll in order to view and read the email.
7. Back to Basics: This tip might seem a little basic, but the core principles of email marketing will still apply in order for your email to be effective, so they bear repeating. No matter what the design, layout or offer, always ensure your "from" line and subject line quickly communicate two critical points: Branding (who you are) and Offer (the value in your email) The straightforward presence and recognition of both the sender and the email's value drive open rates and responses—regardless of viewing device.
8. Going Above and Beyond Email: You can't just stop at email. The most effective campaigns have a supporting landing page that reinforces the offer from your email promotion. So you've spent all this time, effort and energy creating a mobile-friendly email, which means the landing page will need to be optimized, as well. In fact, many marketers have a mobile-optimized version of their entire website. This is smart if you're looking to see some serious conversion rates for your email programs.
Making it simple to click through a well-designed mobile email that leads to an easy-to-navigate landing page can help improve ROI. Many of the tips provided above will apply to the landing page design, but you'll be working from a larger width for a landing page. We recommend 640 pixels wide, because it's cleanly divided by two and a good canvas to develop a mobile-friendly page that's easy to navigate.