8 Tips for Improving Your Website Speed
According to Kissmetrics, nearly half of all Web users expect websites to load within two seconds, and will abandon these sites if they’re not loaded after three. Additionally, 79 percent of people who shop on the Web wouldn’t buy from a company a second time if its site didn’t perform well.
A slow site is going to negatively affect your Google rankings, as well. That means fewer leads with reduced organic search traffic.
If you want to improve the speed of your company’s site, take the following tips into consideration.
1. Identify Speed Issues
The initial step is to determine how fast your site is and what problems are behind slow loading times. To figure this out, simply log onto Google’s PageSpeed Insights and type in your Web address. You’ll receive an evaluation for the mobile and desktop versions of your website that’ll include helpful suggestions.
Google will tell you exactly how you can improve your site’s loading time and what will result after you fix your issues. Once you know what steps to take, you can start to put what you learned into action.
2. Tweak Your Images
Large images may be causing your page to load slowly. Don’t upload big images and graphics if it’s not necessary. While photographs can be in JPG format, design elements that contain less than 16 colors can be saved as PNGs. Don’t fall into the trap of forcing the browser to arbitrarily resize images, as this means the same large image will still be delivered but only resized upon load. You should already use Web-optimized images in the first place.
3. Eliminate Any Unnecessary Plugins and Add-ons
Many businesses today are using do-it-yourself website building solutions. This saves them time and money, and allows them to have a site up and running in minutes. However, this can also lead to performance issues. On sites that use free themes, the coding might not be professional, and it could be slowing you down due to unnecessary scripts and add-ons.
Go through your site and delete any plugins and add-ons that are not necessary using. Though it’s going to cost a lot to hire a Web developer, it’s better to go for a professional than lose customers because of a page that’s lacking in terms of design and performance.