Marketers may feel safe in assuming that even Silicon Valley rests during the holidays, but they’d be wrong. From Dec. 20 to Jan. 3, seven marketing tech (MarTech) firms got funding, according to PitchBook, a Seattle-based M&A, private equity and venture capital database.
Reporting the deals on Monday, PitchBook’s data shows that the software getting the green light ranges from video to data tools and from Pinterest content marketing to more all-encompassing marketing automation options. And while PitchBook’s listings often include venture capital-backed startups, they sometimes include some big players — such as Cision’s $841 million acquisition of PR Newswire in the previous funding roundup, “Tech Reveals Marketing’s Hopeful Side.”
This round-ups big-ticket item is FSN Capital’s $1.1 billion acquisition of Netcompany on Dec. 21.
IT and business consulting services provider Netcompany “covers business areas such as portals, business applications, service-oriented architectures and integration platforms.” In announcing the deal, FSN says Netcompany will be able to expand into markets in Northern Europe.
“We now have the foundation to [fulfill] our ambition of becoming the largest and most successful IT supplier in the Danish market,” says Netcompany’s co-founder and CEO André Rogaczewski. “At the same time, I look forward to [establishing] a solid presence in other countries, in cooperation with FSN Capital."
Here’s the rundown from Dec. 26 to Jan. 3:
- Raw Shorts provides cloud-based video building options. “The company helps businesses create explainer, demo and marketing videos for [the] Web, with … [a] drag-and-drop video builder in the cloud.” This VC-backed startup “raised $1.27 million of venture funding from Mosley Ventures and other undisclosed investors on Dec. 29.”
- Aginity is a “developer of a data management and analytics platform … [that] helps in speeding development, co-locating data and math, and enables distributed analytics, providing the full potential of marketing applications.” Rather than VC, Aginity received $12 million in “pre-venture” funding from undisclosed investors on Dec. 28.
- Ahalogy, formerly named Pingage, provides “an online platform for content marketing … that enables brands to improve their visibility on the social content-sharing platform Pinterest.” On Dec. 28, the company added “$848,241 of a planned $2 million [in] venture funding from undisclosed investors ... Previously the company raised $8 million of venture funding through a combination of loan and equity from Origin Ventures, Hyde Park Venture Partners, CincyTech, North Coast Angel Fund, Vine Street Ventures, Drummond Road Capital, Tim Kopp and other undisclosed existing investors on May 14, 2015. The round includes debt funding from JobsOhio and Silicon Valley Bank.”
These are the deals that happened between Dec. 20 and Christmas Day, with the exception of Netcompany, which is listed at the top of this article:
- DemoChimp does what its name implies. “The company offers an online platform that personalizes and automates videos and documents for product demonstration.” Similar to Ahalogy and others, DemoChimp added onto its funding totals. “The company raised $5.3 million of a planned $7.56 million of Series A venture funding from undisclosed investors on Dec. 21, 2015. Previously, it closed on $3 million of seed funding, via promissory notes, led by Peak Ventures Capital in February 2015. Albion Financial Group, Seed Equity Ventures, Select Venture Partners, Park City Angel Network, Paul Ahlstrom, Scott Frazier, Greg Schenk, Robb Kunz, Steven Hancock, David Decker and other undisclosed investors also participated in this transaction. The company intend[s] to use the funds to accelerate the growth of its platform.”
- Hatchbuck, formerly called Systematic Revenue, has a name that fits its startup status. The “Web-based marketing automation platform” provider covers “email marketing, automated campaign creation tracking, analytics and reporting in [its] user interface.” On Dec. 22, “the company raised $1.34 million of venture funding through a combination of debt and equity from undisclosed investors ... Previously, the company raised $1.38 million in venture funding from Cultivation Capital and other undisclosed investors on July 13, 2015. The company raised $250,000 of venture funding from Cultivation Capital on Feb. 26, 2015.”
- NEXMachine’s Web-based CRM platform and mobile application is specifically designed for sales and distribution companies. On Dec. 22, the startup “raised $100,000 of bridge financing from undisclosed investors.”
What marketing tech does the field still need?
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