4. The Keys to Email Essentials
Many of us now read our emails on a mobile device, so creating mobile optimized emails is essential. You can create responsive emails that adjust to the device they are being displayed on, but this approach is limited to certain email clients. Make sure any email design you use is easily readable on a mobile device, and avoid email templates that have multiple columns, as these are often hard to read on smaller screens.
5. Do You Really Need That App?
Much like Facebook pages, mobile apps are often created just for the sake of creating them. Make sure your app has clear business objectives, but most importantly, there is a sufficiently compelling reason for the audience to download, install and then actually use the app.
6. Your App Needs a Plan
Even if you create the best app ever built, more often than not it will fail if you don't have a marketing plan. That's because the huge volume of apps out there means that most apps never get found in the first place once they are available in the major app stores. Make sure you have worked out how your audience will find your app and once they have found it, that it's clearly communicated why they should install and use it.
7. Searching Questions
Search engine optimization (SEO) and getting to the top of Google is a pressing topic for all websites, but you need to make sure you've considered how mobile searchers differ from desktop searchers, and what this means for you mobile sites. You also need to be aware of the different options and targeting available for mobile searches when it comes to paid search. The main point in both cases is to understand the different search terms used and motivations of a mobile searcher.