In the second and final part of this series on how businesses can integrate video into their marketing mixes, specifically, how video can be best used to optimize rankings with search engines, I wrap up my list of seven tactics for optimizing YouTube videos for search with tips four through seven. For part 1, and strategies one through three, click here.
4. Check out related videos, and see who's linked your way. You can benefit from your competitors’ videos by using the "Statistics & Data" feature to view their incoming links. Provided the links are from medium- or high-authority sites, it may be worth your time to contact these sites and tell them about your new videos. Point out what makes your product or service different from your competitors'.
These efforts eventually may result in high-authority sites linking to your videos or company website. You also can check out comments made under you competitors’ videos, visit the commentators’ respective websites and contact the ones you deem appropriate. A great way to get high-authority sites to link to your videos is by writing guest posts for them.
5. Promote your videos on YouTube. When you comment on other people's videos, especially related videos, include a link to your videos. Say the video you commented on was about planting and growing lilies, for example, and your video is about growing tulips. Write something like this: “Want to learn how to plant and grow tulips? Check out (URL).”
Extra traffic generated by these links can help your search engine rankings. And commenting on others’ videos increases the likelihood that they'll comment on your videos. Once you start promoting your videos, check YouTube Insight, a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that he or she uploads to the site. This allows you to see how your traffic has evolved. Insight also shows where your viewers are from and how they found your videos.