This is part 1 of a multipart series on how businesses can best take advantage of video in their marketing mixes, in particular, how it can be used to optimize rankings with the major search engines. This week I provide tips one through three. Check back next week for the second and final part, where tips four through seven will be revealed.
Creating relevant YouTube videos is a great way to boost the visibility of your company.
Why? For starters, millions of people use the site on a daily basis. In January, YouTube, which is now owned by Google, had more than 112 million unique visitors who streamed video more than 6.6 billion times, according to Nielsen NetView. That made YouTube the top online video brand, as well as the fifth most visited U.S. website. And according to a Forrester Research blog post, "any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index."
What type of video should I make?
Many YouTube viewers watch video for entertainment reasons. And those who watch for educational reasons often want to be entertained simultaneously. So it’s up to you to make a video about your product or service interesting.
Options include how-to videos and expert Q&As. You also can make an engaging video that's indirectly related to your product or service, but still generates name recognition for your company.
Say your company sells paper tablecloths, for example. You could make a video providing interesting facts and information about American barbecues — such as how many cookouts the average American attends each summer or the top 10 foods served at cookouts. The facts could be read over footage of people enjoying summer barbecues.
How can I ensure people find my video?
You may have a great video, but if people don’t know it exists, it’s pretty worthless. Considering many online users find videos by conducting keyword searches on YouTube or search engines, it's very important to optimize your video for search. Here are seven tips for optimizing YouTube videos: