SEO: Sexy and You Know It
And in the long run, isn't that more important?
Let's stop trying to "seduce" Google—and let's seduce our readers with great content instead.
It's about time.
Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, she has been training corporate in-house SEO copywriters and creating revenue-driving Web site content campaigns via her consultancy, SuccessWorks.