6. Stay Informed: Pay attention to your competitors. How are they reaching out to their customers? What are they offering? Understanding what other companies are doing can inspire you to tailor and improve your marketing efforts. Don’t be afraid to browse companies nationwide for new ideas.
And follow industry trends. Find blogs, forums and member organization websites you like, and bookmark them. If you’re up-to-date within your industry, that will shine through in your outreach efforts. Start with a Google search for blogs, journals, forums and magazines related to your service area, then spend some time sifting through them until you find a few you really like. Make sure they’re current, credible — and most of all, readable. Staying current on trends and techniques helps your business at the service level, but it also allows you to share news and information with your customers via your website or social media.
7. Customer Service Counts: Offering conversion enhancement tools, like live chat and shopping cart abandonment software, will make your customers feel recognized. And don’t forget — it’s not just about new customers. Decide how to funnel current customers, too. To retain customers, make it easy to enroll in online billing, and develop a user-friendly account center so both you and your customer can easily monitor use. Consider implementing live chat software — many offer free trials with signup. Some customers find that live chat offers quicker service and feedback, a clearer method of communication and a convenient way to get questions answered when it works for them. Consider LivePerson, Olark or LiveHelpNow.
Taking the time to improve your site will boost every customer’s experience. Your website is one of your company’s greatest tools, and these steps will ensure that you’re putting your best, most professional face forward.